Inside Jerónimo Martins’ Store of the Future Experiment
- 4100 stores across Portugal, Poland & Columbia
- 7 person scrum team in store-of-the-future laboratory
- 8 systems integrated in iterative live experiment
Jerónimo Martins, the world’s seventh-largest discount grocery group, needed to explore how new technologies might transform the shopping experience for tomorrow’s consumers.
Using the OutSystems application development platform, the supermarket giant built a store-of-the-future laboratory at Nova School of Business & Economics in Portugal. Called ‘Pingo Doce & Go Nova,’ this live experiment continues today, with two-weekly updates that enable Jerónimo Martins to test and continually refine their future-focused consumer experience.
“Technology is evolving so fast, and we wanted the freedom to experiment and explore what is possible. Ultimately, we want to design retail experiences for the future.”
– Andre Ribeiro de Faria, CMO (Jeronimo Martins)
Challenge : What Does the Future Hold for Supermarket Shopping?
“Customer-focused innovation needs to be super-agile. With OutSystems, we were able to efficiently integrate numerous systems and iterate at pace, while ensuring we maintained a brilliant digital experience for consumers.”
– Rui Thomas, IT Global Innovation Director (Jeronimo Martins)
A university was the ideal place to set-up ’Pingo Doce & Go Nova,’ and JM selected Nova School of Business & Economics in Portugal, for several reasons:
Why did Jeronimo Martins choose OutSystems?
- Powerful Integration
- Deliver Customer Facing Apps
- Enable Continuous Delivery
Solution : Creating a Laboratory Supermarket of the Future
This multi-faceted experiment would include:
The Vision – The project was customer-focused from the start and had the following vision:
Also, this residential university setting was the ideal place to test new self-service retail cabinets, with plenty of demand for out-of-hours convenience shopping.
Having used OutSystems for two previous business solutions, JM knew that the OutSystems would help them achieve the required agility for integration, as well as continuous iterative development of the consumer-facing mobile app.
Results : From Experiment to Long-Term Success
Truewind allocated a seven-person scrum team, including:
The solution involved four applications:
Capabilities of the overall solution include:
Computer vision is an essential aspect of this futuristic store, with dozens of cameras in the ceiling and on shelves. The combination of computer vision and AI can help automate replenishment, act as a back-up for NFC and label scanning, aid security, and potentially completely avoid check-out queues. Moreover, computer vision has the potential to make shopping even easier by eliminating the need for NFC or label scanning.
How OutSystems Helped JM’s Experiment
OutSystems helped Jerónimo Martins’ experimentation from multiple perspectives—faster development, built-in DevOps for automated deployment, pre-built UI templates and patterns that make it easier to deliver pixel-perfect user experiences, and more. Working in a test and learn scenario inevitably involves rework. With rapid application development changes could be made in minutes or hours.
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